The food and beverage industry faces several challenges, including stringent regulatory compliance related to health, safety, and labeling, which can vary widely by region and increase operational costs. Supply chain disruptions, driven by factors such as climate change, geopolitical tensions, and pandemics, impact the availability and cost of raw materials. There is growing consumer demand for healthier, sustainable, and ethically sourced products, necessitating significant investment in new product development and sustainable practices. Additionally, intense competition and shifting consumer preferences require constant innovation and effective marketing strategies. Finally, the integration of digital technologies for supply chain management, production, and consumer engagement adds another layer of complexity and requires substantial investment.
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