The retail industry is facing several significant challenges in today’s market. The rapid shift towards e-commerce, accelerated by the COVID-19 pandemic, has forced traditional brick-and-mortar stores to adapt quickly to digital platforms. Supply chain disruptions have led to inventory shortages and increased costs, impacting both profitability and customer satisfaction. Additionally, there is growing pressure to enhance the customer experience through personalized services and advanced technologies like AI and augmented reality. Retailers must also navigate changing consumer preferences, with a heightened demand for sustainability and ethical practices. Intense competition from both established players and new entrants further complicates the landscape, requiring constant innovation and strategic agility.
